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To make roads safer for all users by merging psychology, technology, and education.We empower organizations and individuals to recognize, understand, and change risky driving behavior through data-driven insight and immersive learning.

Every crash has psychological roots: attitudes, perceptions, and habits that shape risk. The vast majority of crashes are preventable. They are based on behavioral patterns, and these patterns can be corrected.

TRAFITY was founded in Estonia with a vision to make roads safer. What began as a small initiative to better understand human behavior behind the wheel has grown into a recognized innovator in behavioral road safety.