
ASSESS DRIVER BEHAVIOUR
REDUCE CRASH RISK
STRENGTHEN YOUR SAFETY CULTURE
Building Safer Drivers through Science and Immersive Experience
Trafity combines behavioral science, virtual reality, and advanced data analytics to help understand and manage driving risks. Our immersive learning experiences go beyond traditional training, changing how people think, feel, and act behind the wheel to create measurable, lasting improvements in road safety.
We help you, whether you are a fleet operator, an insurance provider, an educational institution, or a public-sector organization, reduce risks and improve road safety through risk-assessment tools, training programs, and virtual-reality.
experience
completed
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OUR SOLUTIONS
Risk ASSESMENT
INSTRUMENT

INTERVENTION
PROGRAMS

VIRTUAL
REALITY

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Understand. Measure. Prevent
TRAFITY’s Risk Assessment Instrument is a scientifically validated diagnostic tool developed over a decade of research and data from tens and thousands of people across multiple countries.
It identifies behavioral patterns linked to unsafe driving, such as attitudes toward lawfulness, alcohol, and risk perception, helping clients detect risks before they lead to crashes.

Features
- Automated online questionnaire and report system
- Immediate personal and organizational feedback
- Risk profiles
- Validated psychometric reliability (Cronbach’s α = 0.60–0.87)
- Cross-cultural applicability across driver groups
Benefits for Clients
- Employers & Fleet Operators: identify and manage high-risk drivers early across company fleets
- Prevention & Rehabilitation Programs: targeted interventions for drivers in fleets and measurable progress
Insurers: data-based risk segmentation and claim reduction
Empirical, Personalized, and Proven.
TRAFITY’s behavioral safety programs combine psychological consultation, personalized risk, profiling, and practical learning to create lasting change. Our courses share one common goal – helping people understand and manage their driving risks more consciosly
How it Works
01
Empirical Risk Profiling
Each participant completes the assessment to identify personal risk patterns and attitudes.
“The assessment helped me clearly see for the first time which habits actually increase risk.” — Training participant driver
02
Personalized Feedback
Trainers focus on the most relevant behavioral topics for each group or individual, maximizing engagement and learning outcomes.
“The feedback was clear and honest — I immediately understood what to change and why.” — Training program participant
03
Dynamic Adaptation
Courses are tailored to participants’ profiles — from young drivers to professional fleets or DUI rehabilitation groups.
“The training wasn’t generic — it was tailored specifically to my level and needs.” — Program participant
Experience the risk – Safely
In 2023, TRAFITY introduced Virtual Reality to bring the reality of road risks closer than ever before.
Our VR reconstructions are based on real crash cases, allowing participants to safely witness what happens before and after a collision.

why vr works?
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Immersive experiences
Create lasting behavioral change through emotional engagement
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Scientifically accurate timing and physics.
Precise timing and physics for realistic scenarious
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Safe and scalable for group training.
Perfect for group training environments

OUR MISSION
To make roads safer for all users by merging psychology, technology, and education.We empower organizations and individuals to recognize, understand, and change risky driving behavior through data-driven insight and immersive learning.

OUR PHILOSOPHY
Every crash has psychological roots: attitudes, perceptions, and habits that shape risk. The vast majority of crashes are preventable. They are based on behavioral patterns, and these patterns can be corrected.

OUR STORY
TRAFITY was founded in Estonia with a vision to make roads safer. What began as a small initiative to better understand human behavior behind the wheel has grown into a recognized innovator in behavioral road safety.

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