ENG
EST

ASSESS DRIVER BEHAVIOUR

REDUCE CRASH RISK

STRENGTHEN YOUR SAFETY CULTURE

I didn’t know that traffic risks could be explained so clearly and concretely. I gained new knowledge and ideas that I can use in the future.
Viktor
The highlights for me were the virtual-reality session and the last two modules of the course
Sam
I liked the structure of the course as it wasn’t a dull lecture but an active, engaging experience. I never once felt bored!
Sofia
I liked the methods I learned during the course and will definitely use them in the future. Overall, I learned to evaluate my own traffic behavior more consciously.
Eva
I appreciated the instructor’s supportive yet demanding approach. Particularly impressive was the reconstruction of a traffic crash in 3D format during the final lecture, along with the analysis of its causes and consequences.
Laura
The instructor and course structure were excellent. Participating was completely enjoyable. After completing the final module, I even felt a bit sad that it was over.
Tony
The topics were relevant, and the practical examples helped reinforce the theory very well, especially the VR simulation. I appreciated the substantive structure of the course.
Oliver
Very thorough and appropriate answers were provided to all questions. The topics were explored in an engaging way. The traffic crash analysis using 3D visualization was impressive. Professional training and a great group of participants.
Julia
The course used inclusive teaching methods and illustrative examples that encouraged reflection on the consequences of traffic crashes and broadened my understanding of road safety.
Ken
The course was educational and thought-provoking regarding my own behavior habits and what to pay attention to in the future.
Mia
The course structure was excellent. I gained a lot of new information that I can apply in traffic going forward.
Hannah
The course showed me how to plan my consumption and avoid risks. I realized that everyone can take greater control of their own life.
Johan
Real-life examples and the virtual-reality experience made me reflect on the consequences. Take a moment and consider what is at stake for you and others!
Kevin
I learned how alcohol affects the body and decision-making. This knowledge helps prevent driving under the influence. Make a sober decision — it can save lives!
Stefan
I especially enjoyed the virtual-reality session, which offered a fresh and modern perspective on the topic. The entire course was thought-provoking and very interesting.
Tom
I now navigate traffic with much more awareness. I learned new details about traffic and alcohol, this is knowledge that every driver should have!
Lukas
The topics covered, such as the nature of alcohol, misbehavior, and its connection to braking distance, were eye-opening. I appreciated the instructor’s style, expertise, and the course structure.
Olaf
During the course, I gained new knowledge about what can happen and the consequences of poor decisions.
Diana
A very practical course, and it changed the way I think about traffic risks! The participants were great, and the instructor was professional.
Veronika
A very interesting and informative course. The instructor was a professional in their field, and the course structure was practical.
Paul
The material was diverse and genuinely useful! The modules were very convenient and easy to complete.
Martin
I learned how important it is to always make sober decisions – literally! The course made me value both my own life and the lives of others more, and it encouraged me to behave more safely. I would recommend this course to anyone who uses the road.
Vladimir
Information on how increasing speed affects the consequences of a potential crash. I really liked the crash simulation using virtual-reality headsets.
Daniel
A professional training team and a smooth course experience. I liked that I received a lot of useful information about alcohol and other traffic risks, which I will share with others!
Elis
The course was inspiring and very educational. I will definitely plan my future better because of it.
Robin

Building Safer Drivers through Science and Immersive Experience

Trafity combines behavioral science, virtual reality, and advanced data analytics to help understand and manage driving risks. Our immersive learning experiences go beyond traditional training, changing how people think, feel, and act behind the wheel to create measurable, lasting improvements in road safety.

We help you, whether you are a fleet operator, an insurance provider, an educational institution, or a public-sector organization, reduce risks and improve road safety through risk-assessment tools, training programs, and virtual-reality.

OUR TEAM

At the heart of our team are traffic psychology experts with strong international experience.

Gunnar Meinhard
PhD
Click to view full CV
Tatiana Kochetova
PhD
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Birgit Kollbach-Froenlich
PhD
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OUR SOLUTIONS

Risk ASSESMENT
INSTRUMENT

INTERVENTION
PROGRAMS

VIRTUAL
REALITY

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Understand. Measure. Prevent

TRAFITY’s Risk Assessment Instrument is a scientifically validated diagnostic tool developed over a decade of research and data from tens and thousands of people across multiple countries.
It identifies behavioral patterns linked to unsafe driving, such as attitudes toward lawfulness, alcohol, and risk perception, helping clients detect risks before they lead to crashes.

Features

  • Automated online questionnaire and report system
  • Immediate personal and organizational feedback 
  • Risk profiles
  • Validated psychometric reliability (Cronbach’s α = 0.60–0.87)
  • Cross-cultural applicability across driver groups

Benefits for Clients

  • Employers & Fleet Operators: identify and manage high-risk drivers early across company fleets
  • Prevention & Rehabilitation Programs: targeted interventions for drivers in fleets and measurable progress

Insurers: data-based risk segmentation and claim reduction

Empirical, Personalized, and Proven.

TRAFITY’s behavioral safety programs combine psychological consultation, personalized risk, profiling, and practical learning to create lasting change. Our courses share one common goal – helping people understand and manage their driving risks more consciosly

How it Works

01

Empirical Risk Profiling

Each participant completes the assessment to identify personal risk patterns and attitudes.

“The assessment helped me clearly see for the first time which habits actually increase risk.” — Training participant driver

02

Personalized Feedback

Trainers focus on the most relevant behavioral topics for each group or individual, maximizing engagement and learning outcomes.

“The feedback was clear and honest — I immediately understood what to change and why.” — Training program participant

03

Dynamic Adaptation

Courses are tailored to participants’ profiles — from young drivers to professional fleets or DUI rehabilitation groups.

“The training wasn’t generic — it was tailored specifically to my level and needs.” — Program participant

Experience the risk – Safely

In 2023, TRAFITY introduced Virtual Reality to bring the reality of road risks closer than ever before.
Our VR reconstructions are based on real crash cases, allowing participants to safely witness what happens before and after a collision.

why vr works?

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Immersive experiences

Create lasting behavioral change through emotional engagement

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Scientifically accurate timing and physics.

Precise timing and physics for realistic scenarious

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Safe and scalable for group training.

Perfect for group training environments

OUR MISSION

To make roads safer for all users by merging psychology, technology, and education.We empower organizations and individuals to recognize, understand, and change risky driving behavior through data-driven insight and immersive learning.

OUR PHILOSOPHY

Every crash has psychological roots: attitudes, perceptions, and habits that shape risk. The vast majority of crashes are preventable. They are based on behavioral patterns, and these patterns can be corrected.

OUR STORY

TRAFITY was founded in Estonia with a vision to make roads safer. What began as a small initiative to better understand human behavior behind the wheel has grown into a recognized innovator in behavioral road safety.

Contact

Trafity OÜ

Register code: 16322131

info@trafity.eu

Tel. +372 59 181 008

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